Sława Madelska

Innovation Ducky

After years of education overdose, she is making her way as an entrepreneur experimenter. Having gone through digital industry’s nemeses such as LBiDigitas and UNIT9, she now advises and brings ethnography-driven insights to the White Ducky flock. A hybrid creative, a misfit and sometimes an agent provocateur. Lured by the innovation Olympics, currently leading White Ducky X and its first project – wearable tech with a focus on haptics.

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